Digital marketing strategy
Definition of objectives, channels, contents and actions according to the offer, the public and the available resources.
DIGITAL MARKETING · MANIANETWORK
Digital marketing to turn presence into opportunities.
We work with SEO, local positioning, content, social networks, campaigns and analytics as parts of the same strategy.
We start from what your company sells, who you want to reach and what should happen after a visit, a click or a query.
DIGITAL MARKETING · MANIANETWORK / MALAGA
Connected strategy, content and measurement
A campaign doesn't work to publish anymore. A website doesn't position itself by repeating keywords. And a social network doesn't add value if there's no goal behind it.
We organize each action around three questions: what we want to achieve, what the client needs to understand and how we will measure if we are moving forward.
01 / PARTY POINT
Starting point
The work begins by understanding what the company sells, what type of customer it addresses and where the main problem is today.
There may be a lack of visibility, there may be visits that do not end in queries or there may be a difficult offer to understand on the web. In other cases the problem is that each channel communicates something different or there is no clear way to know what actions are working.
Before raising campaigns or content we review the starting point and decide what deserves attention first.
02 / CUSTOMS RECOVERY
From offer to contact
A marketing action has to lead to something concrete.
It can be asking for information, asking for a quote, booking an appointment, calling, visiting a location or buying.
That is why we first define what we want the person to do and what information he needs before we do it.
The content, positioning and campaigns are organized around that tour. A visit is not a query, a query is not automatically an opportunity and an opportunity does not amount to a sale.
Separating these stages allows better measurement and avoiding attributing results that the data do not demonstrate.
03 / PLANNING
Scope, deliverables and budget
Each service has a different scope.
A project may include strategy, writing, SEO, network management, campaigns, analytics or several of these areas working together.
Before we begin we specify which channels are to be worked, which materials are needed, who should validate them and what deliverables are expected.
Advertising investment, third-party tools, external production or additional resources are budgeted separately when applicable.
The goal is for the client to know what is being done and what part of the result depends on each action.
04 / DIGITAL BASE
Web and content before capturing traffic
It makes no sense to invest in attracting visitors to a page that does not explain the offer well or does not facilitate contact.
Before we increase traffic we check whether the website answers the basic questions of an interested person: what you do, for whom, what problem you solve, how you work and what the next step is.
When necessary we work structure, service pages, texts, calls to action and content specific to each intention.
A good campaign can bring people to the web. The web has to take care not to waste that visit.
05 / ORGANIC VISIBILITY
SEO and local presence
SEO starts with a useful structure, not by inserting the same sentence on all pages.
We organize the content so that each page responds to a specific need and can link to related information without duplicating texts.
We work with technical SEO, content, header hierarchy, metadata, internal linked and query tracking according to the scope of the project.
For businesses working in a specific area we can also develop a local SEO and Google Business Profile strategy: business information, categories, services, publications, reviews and consistency between the web and the tab.
We do not guarantee a specific position. Positioning depends on competence, authority, content, location and other factors that change over time.
06 / COMMUNICATION
Social networks and content
Social networks need a clear line and frequency that the company can maintain.
Before publishing we define which topics make sense, what kind of content can bring value and how it relates to the company's services.
Management can include planning, writing, piece adaptation, publication and monitoring according to the network and scope contracted.
We also work copywriting for websites, service pages, campaigns and other digital materials.
The goal is not to fill a calendar. It is to publish content that better explains the business and maintains a coherent presence.
07 / PUBLICITY
Campaigns with a clear destiny
Online advertising can speed up uptake, but it needs a well-prepared offer and destination.
Before activating a campaign we define which service is promoted, which audience is targeted and which page or action should receive traffic.
According to the project we can work digital campaigns aimed at search, capture or notoriety.
The investment in media is separated from the cost of management and is adapted to the available budget.
More clicks do not automatically mean better results. We review queries, traffic quality and actions taken to decide what deserves to be maintained, adjusted or stopped.
08 / MEASUREMENT
Analysis with context
Measuring isn't just looking at how many visits a website has received.
We configure and review the data that helps make decisions: origin of traffic, pages visited, contact clicks, forms sent and other actions relevant to the project.
Where subsequent commercial information is available, it can be compared with queries received to better understand its quality.
The data is interpreted with context. A traffic surge can come from uninteresting searches and a small campaign can be profitable if it reaches the right people.
We do not attribute a sale to a specific action if there is not enough information to do so.
09 / EVOLUTION
Maintenance and continuous improvement
The digital presence changes along with the company.
They change services, prices, contact persons, searches, campaigns and customer questions.
That is why the work can include periodic review of contents, Search Console, analytics, important pages and actions carried out.
When you modify a website we review what has changed and why. If a page ceases to exist, redirections are managed when necessary and a coherent structure is maintained for users and search engines.
The goal is to improve with concrete data and changes, not to redo the strategy every few weeks following the latest trend.
10 / COVERAGE
Marketing from Malaga and national coverage
ManiaNetwork works from Malaga with companies, professionals and projects from different sectors.
Many tasks can be fully coordinated remotely: strategy, SEO, campaigns, content, analytics and network management.
To start with, just explain what you sell, who you're targeting, and what you're currently doing to get customers.
We checked what already exists before proposing to redo it.
OFFER OF SERVICES
Main services of digital marketing
We choose channels and actions according to the offer, the public and the actual ability to follow up each project.
View Scope
SEO and digital presence
Technical optimization, structure and content to improve organic visibility and facilitate the web to respond to relevant searches.
Local SEO and Google Business Profile
I work on the local presence of businesses that need to appear and convey confidence in their service area.
Social networks and content
Planning, writing, publishing and maintaining content to build a coherent presence in the appropriate channels.
Digital and analytical campaigns
Online advertising, targeted measurement and optimization and data that can be reviewed.
FISHINGS AND SPECIALITIES
Check the scope of each area
The deliverables and follow-up are specified for each service in the proposal.
SEO
Technical SEO, structure, content and monitoring for projects that want to improve their organic visibility.
Local SEO
Optimization of digital presence for searches related to a location or service area.
Google Business Profile
Configuration, optimization and maintenance of the business sheet to improve information, services and local presence.
Copywriting
Writing of websites, services, landing pages, campaigns and other content aimed at better explaining an offer.
Social media management
Planning, writing and publishing content adapted to the channels and objectives of the company.
Content strategy
Definition of topics, pages and pieces that answer real customer questions and support SEO, networks and sales.
Digital campaigns
Online advertising campaigns with defined objectives, public, budget and destination pages.
Landing pages
Pages oriented to a campaign, service or concrete action to facilitate a visit ends in contact.
Web analytics
Configuration and revision of data to understand traffic, contact actions and behavior within the web.
Continuous optimization
Periodic review of content, SEO, campaigns and data to prioritize changes that can be justified.
DIGITAL MARKETING QUESTIONS
Answers before starting
Where should we start?
It depends on the starting point. Before recommending a campaign, SEO or networks we check what you sell, how you explain it today and which channel makes the most sense to reach the customer you are looking for.
Can we start just by improving the web?
Yes. Many times it is the most reasonable thing before investing in capturing more traffic. If the website does not explain the offer well or makes contact difficult, improving it can be the first step.
Do you win top positions on Google?
No. We can work on the technical part, the content and the SEO strategy, but no company can seriously guarantee a concrete and permanent position.
Do you also manage Google Business Profile?
Yes. It can be part of the work of local SEO along with the website, business information and other local presence signals.
Can you run our social networks?
Yes. The service may include planning, writing, publishing and tracking according to the networks and frequency contracted.
Do you write the texts too?
Yes. Copywriting can include web texts, services, landing pages, campaigns and digital content depending on the project.
Do you manage advertising campaigns?
Yes. The management is proposed with a specific objective, budget and destination page. Advertising investment differs from the cost of the service.
How do we know if it's working?
We define from the beginning what actions we are going to measure. Depending on the project they can be relevant visits, contact clicks, forms, calls, queries received or other indicators. When there are subsequent sales data, they can be used to complete the analysis.
Are you working only in Malaga?
No. ManiaNetwork is based in Malaga, but SEO, content, campaigns, analytics and network management can be worked with customers from anywhere in Spain.
Let's talk about your project.
Tell us what you want to get
Explain what you sell to us, who you want to reach and what you are currently doing. We will review the starting point and propose what actions make sense before you start publishing, positioning or investing in campaigns.